The objective of the BBA program is to equip students with the ability to integrate knowledge from various disciplines, develop logical and critical thinking, recognize and solve problems, weigh and understand ethical issues, and communicate effectively. Within this broad framework, the following Program Objectives (POs) are stated:

• PO1: To develop competency across business disciplines, specifically conceptualizing, synthesizing, organizing, and resolving enterprise-level problems or issues by applying suitable quantitative and qualitative techniques of business analysis strategically to support decision-making in the field of relevance.
• PO2: To develop students as efficient managers equipped with critical thinking ability along with a creative and innovative approach, research perspective, rationality, and application-oriented decision-making ability.
• PO3: To impart the ability to practice effective presentation and communication skills that encompass diverse perspectives to support decisions in business correspondence and persuade an audience by presenting oneself professionally while following corporate/business etiquette.
• PO4: To develop and enhance entrepreneurial skills, team-building ability, leadership skills, and understanding of group dynamics needed for new venture development and coordinating organizational activities in a multi-disciplinary perspective while leading, motivating, and managing teams across borders effectively.
• PO5: To develop values of professional and social responsibility in the context of legal principles, social issues, and environmental sustainability.
• PO6: To foster a mindset of lifelong learning to excel in complex and challenging environments by managing change and solving business problems incorporating financial, social, and environmental contexts.

BBA program has the following intended outcomes that are duly aligned with the educational objectives listed above. These program outcomes are:

• • PO1: Business Environment and Domain Knowledge - Students will be able to identify and analyze economic, socio-cultural, political, and legal factors present in the national and global business environment; which have an influence over the conduct of business and exhibit knowledge of various domains relevant to business; for coordinating the functioning of businesses and identifying potential business opportunities.
  • PO2: Skill Development and Pragmatic Approach for Innovative Solutions – Through this, the students will be able to implement the concepts, tools, and techniques learnt during the program in real-life business situations for devising optimal and innovative solutions to business problems.
  • PO3: Critical Thinking- Students will develop competencies in quantitative and qualitative analysis techniques along with the ability to think and analyze critically and apply the conclusions of the rational decision-making process to problem-solving in functional areas such as Marketing, Finance, Human Resources, and Business Strategy.
  • PO4: Effective Communication - Students will develop the ability to communicate effectively through oral as well as written modes using appropriate technology and logical reasoning to articulate ideas at a level which reflects competence.
  • PO5: Socially Responsive and Ethical Leadership- Students will develop the ability to lead and build teams demonstrating ethical standards in business decision-making with responsiveness to contemporary social issues.
  • PO6: Entrepreneurial Mindset and Skills- Students will demonstrate an aptitude for innovativeness and an attitude for taking calculated risks necessary for realizing the entrepreneurial potential in them. They will be able to devise and implement business plans based on technical, financial, and marketing viability analysis leading to economic and social development of the country.
  • PO7: Global Outlook and Cross-Cultural Functioning- Students will exhibit a global outlook towards the business environment and demonstrate the ability to work in businesses involving cross-cultural functioning.

• To understand the recording of accounting transactions in the books of entry and the preparation of ledger accounts.
• To apply the Managerial skills and roles at the workplace.
• To apprehend the functions of Management.
• To recognize the latest changes in the field of Management.
• To understand the basic concepts in commerce, trade, and industry.
• To understand modern business practices, forms, procedures, and functioning of various business organizations and the recent trends and practices in the business world.
• To learn distinctive features and characteristics of data with the help of descriptive and summary statistical measures.
• To understand the Government support and Community efforts.
• To discuss the meaning of the statistics and data in everyday life and its presentation for business decision making.
• To understand and analyze the departure from statistical normality of data for better business decision making.
• To learn the significance of sampling in the statistical data collection and applications in business decision making.